Ethicon Endo-Surgery Laparoscopic Cinema

Ethicon Endo-Surgery — creators of minimally invasive surgical devices — recognized that too many referring gastroenterologists referred their colon cancer patients to surgeons who only performed traditional open colon surgery, in spite of numerous minimally invasive surgery advantages. To break physicians out of their referral rut, Laparoscopic Cinema was developed to totally change the perception of minimally invasive colon surgery. Introduced at Digestive Disease Week, Laparoscopic Cinema is an actual 3D theater featuring the animation Hybrid produced with other charts, graphs, and tables from numerous studies. Viewers virtually experienced all that minimally invasive colon surgery offers: unsurpassed oncological clearance, fewer complications, and more patient-friendly advantages than traditional surgery. Hybrid specially set up the 3D scenes and the renders to be used inside a 3D virtual theater, where guests become immersed simultaneously in exciting a stereoscopic environment and take a journey through a virtual colon, witnessing a surgical procedure from a completely new point of view.