ACR/ARHP Annual Scientific Meeting

HUMIRA® “Big Picture” Mosaic

Animation created for Abbott Laboratories trade show booth appearing at the 2007 ACR/ARHP Annual Scientific Meeting. The challenge for this project was to depict zooming in to a “master” image that then transforms into a photomosaic revealing smaller images, and then zooming in on one of those smaller images to reveal another “master” image . . . over and over. Another requirement: the animation needed to loop perfectly back into the beginning so it could play continuously. We also needed to visually convey the HUMIRA® message of safety, efficacy, convenience and service-related features and benefits.