Medtronic Interstim

Medtronic needed to clearly explain the mechanism of action of its novel spinal nerve stimulator treatment for overactive bladder to both urologists and their patients. Our innovative development process gave us the ability to produce two different animations for each unique audience. Overall, the animations first explain normal bladder function, the pathophysiology of overactive bladder, and limitations of current therapies. Finally, they describe how spinal nerve stimulation works through 3 different types of nerves. Hybrid also designed the packaging for both the professional and patient programs which were distributed both in the U.S. and internationally.