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NovoSeven® and the NovoSeven® Mechanism of Action
Hybrid was selected by Novo Nordisk ( US office) and their agency Harrison and Star to create a MOA animation centered on the evolving model of hemostasis and the NovoSeven® mechanism of action.
Consisting of 3 chapters, this 5 ½ minute animation engages the viewer to gain a basic understanding of:
• The cell-based model of hemostasis• The physiology of bleeding in hemophilia
• Achieving hemostasis using Novoseven®
This sequence is a segment from the last chapter.
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