Hybrid was selected by Novo Nordisk (US office) and their agency Harrison and Star to create a MOA animation centered on the evolving model of hemostasis and the NovoSeven® mechanism of action.
Consisting of 3 chapters, this 5 ½ minute animation engages the viewer to gain a basic understanding of:
• The cell-based model of hemostasis
• The physiology of bleeding in hemophilia
• Achieving hemostasis using Novoseven®