This is a small portion from a 5-minute animation that examines the mechanism of action of DEXILANT and how it works to decrease the amount of acid in the stomach.
The entire project was originally created for a Microsoft Surface application where the user may look around in the stomach, zoom into a field of gastric pits, witness acid production when adding a food component, and learn more about DEXILANT. The project won a Silver Clio Award for Innovative Media.
Working in close collaboration with the ad agency for this project, our role was to deliver a clean, functioning interface, 3D models including a stomach, morphing acid-producing parietal cells, a field of gastric pits, and all the animation for the projects.
