Abbott Laboratories hired Hybrid Medical Animation to produce a 3D animation to be viewed by GI specialists that would concisely and clearly explain:
(1) the complex pathophysiology of Crohn’s disease and the role of a key inflammatory molecule known as TNF-alpha, and
(2) the mechanism of action of HUMIRA®,
a monoclonal antibody that reduces inflammation by neutralizing TNF-alpha.
After review of scientific and clinical materials supplied by the client and meetings with company scientific
experts, Hybrid developed a 4-part voiceover narration script (including supporting references), and a 9-minute
(4-part) animation.
