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Reducing insulin resistance

Client:
Takeda Pharmaceuticals

Title:
ACTOS Mechanism of Action

Description:

This 5-minute animation examines the mechanism of action for a type of medication that helps to reduce insulin resistance.

This opening sequence discusses the unique response to selective PPAR modulators and the resulting activation or repression of different genes that lead to distinct biological responses.

The client requested that we incorporate a hand-held look to exaggerate the tiny micro-space environment.

Related Projects:
  • 2008 Promotional Reel

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