Hybrid was selected by Procter & Gamble and their agency Medicus NY to create a series of animations for six Crest toothpaste products (each toothpaste aimed at a specific dental problem-related area).
The animations were produced as part of a larger promotional DVD for distribution to dental/oral health professionals.
Each section/animation identifies a complication and then showcases the specific hero Crest product that uniquely addresses the problem.
This sequence is the Dual Action
Whitening animation.
