Hybrid was selected by Dendreon Corporation and their agency Euro RSCG Life Central to take selected key characters created for the 2-minute Dendreon MOA animation and prepare them for use in a large print campaign that included large-scale booth display panels, sales brochures, stickers, and even a custom die-cut CD.
The Dendreon animation booth was present at the ASCO conference and the sponsoring company distributed the sales brochures and CDs to healthcare professionals.
Here are a few examples from the print campaign.
