Art created for sales aid material for XELODA, a chemotherpay proven to fight certain types of cancer.
The main focus for the sales aid was to clearly and simply illustrate the preferential activation and prolonged presence of XELODA in tumor versus normal tissue.
Incorporating a “target” graphic from previous sales aids was a key here, as well as providing our client a layered file. This would give them the opportunity to manipulate the illustration further as needs arise in the future; for example, being able to turn off the “target” graphic without any hassle.
Large-scale exhibit booth panels were also made to accompany the XELODA MOA animation (produced by Hybrid)
