Virtual Reality experience we produced for the ASCO 2016 conference.
Our challenge: take characters and a color-scheme from a pre-existing animation and leverage them for a real-time Virtual Reality experience in the Oculus Rift. Priorities also included maintaining a visual relationship with a previous “moonscape” print campaign and incorporating a transition from outer space to intracellular space.
The 90-second VR experience discusses BTK inhibition and highlights breakthrough achievements of the end-client’s cancer medication.
We also collaborated on the booth and chair designs to ensure optimal experience. Attendees were able to walk in/around the booth area and view the experience from multiple vantage points. A moonscape print at the base tied in with the existing campaign imagery.