Video capture of augmented reality app experience that highlights the features and benefits of our client’s innovative transcatheter pulmonary valve therapy device.

Our role included all aspects, including close collaboration with the client on overall concept and creation of product’s augmented “story,” production of real-time 3D experience & assets, as well as interface design and deployment of app.

Working closely with our client, we created an experience that provides the user with first-hand interaction of the device, as well as the ability to explore key features & benefits using a custom user interface design.

Frustrated by the limitations and prohibitive nature of taking prototypes and products on the road, our client is thrilled to now have an effective, high-quality augmented reality experience for use at various shows and events. Having the ability to instantly point out features and benefits using a self-contained AR device is a huge advantage.

Thanks to the immediacy, immersion, and presence that augmented reality provides, the advantages of leveraging the experience for patient education are amazing as well.

While AR and VR appear to be gaining ground in the areas of gaming and social media, healthcare and medical device industries are also beginning to realize their tremendous potential as well.

Tagged: AR, augmented reality, cardiology, extended reality, immersion, medical device, mixed reality

Excerpt from animation elaborating on the science behind a new sensor technology that measures glucose levels in diabetes. The benefit of the device: no daily finger prick, and testing of glucose levels in a less painful and more efficient manner. Pretty cool.

In this sequence, we zoom down to the surface of the flexible filament to get a closer look at the micro cross-linked polymer matrix environment. As the camera travels through the matrix, glucose molecules can be seen landing, leading to signaling down the length of the cross-linked polymer chain, and reaching the floor of the sensor electrode.

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Tagged: blood glucose, blood glucose control, blood glucose levels, diabetes, diabetics, hybrid medical, medical animation, science visuals, scientific animation

AnatomyAR+ augmented reality app for #MERGECube, available on MERGE Miniverse.

We made this video for our augmented reality app; featuring the most thoughtful (yet tough!) critics we could find. We are currently working on some updates and enhancements.

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Tagged: AR, ARVRinEDU, augmented reality, biology, ed tech, extended reality, kids in AR, MERGE Cube, mixed reality, science education, science visuals, VR, XR

A breach in the skin (from a catheter) has led to an invasion of the bloodstream and profuse growth of the fungus.

Animation created for a closer look at Candida auris — the first identified multidrug-resistant fungus. Injury to cutaneous barriers by catheters allows yeast and fungi to invade deeper structures and enter the bloodstream.

We are honored and thrilled to have this artwork featured on the cover of this year’s Medical Illustration Sourcebook (30th ed).

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Tagged: candida auris, candida infection, candidemia, candidiasis, drug resistant, fungal infection, fungus, hybrid medical, hyphae, medical animation, MedIllSB, microbiology, mycology, science art, science visuals

Micro-landscape view of respiratory cells, an accumulating layer of mucus, and Bordetella pertussis bacteria releasing toxins.

A coughing event is occurring here, displacing mucus, the bacteria, and debris.

Also known as whooping cough, pertussis is a highly contagious airborne disease that spreads simply through the coughs and sneezes of an infected person.

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Tagged: biology, bordetella pertussis bacteria, hybrid medical, microbiology, mucus, respiratory cells, science visuals, scientific animation, whooping cough

One of a few sequences we produced for the film “Burden of Genius.”

This documentary explores the life of Dr. Thomas Starzl, a man many call the greatest surgeon of the 20th century and “the father of modern transplantation.”

In 1967, Dr. Starzl stunned the world with the first successful liver transplantation.

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Tagged: biology, documentary, heart, hybrid medical, liver, liver transplant, medical animation, organ transplant, science visuals, transplant, transplant survivor, visual effects

Activated T cells of the immune system targeting and destroying tumor cells. Once lysis occurs, the T cell moves to another cancer cell and repeats the process.

Sequence created for program that explores the impact of immunotherapies for lung cancer.

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Tagged: biology, cancer, hybrid medical, immune system, immunology, immunotherapy, killer cells, medical animation, science visuals, scientific animation, tumor cells

VR experience examining the pathogenesis and inflammatory cycle of psoriatic arthritis.

What does virtual reality provide that a linear video cannot? For this MOA, we immerse the viewer into the inflammatory cycle of psoriatic arthritis and reiterate the story in a non-linear fashion — allowing users the ability to roam around and explore as they wish.

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Tagged: ARVRinEDU, biology, ed tech, hybrid medical, immune system, immunology, immunotherapy, Interactive, medical VR, mixed reality, psoriatic arthritis, science education, science visuals, scientific animation, virtual reality, vive, VR

A couple of excerpts from a video production that explores a new advancement in preventing brain injury; specifically, the occurrence of brain injury caused by a concussive blow to the head.

The Q-Collar, developed by Q30 Innovations, assists the body’s own physiology, creating a “bubble-wrap” effect for the brain.

One key visual component of this project involved working closely with the client to execute their concept of slosh mitigation.

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Tagged: brain injury, concussion, hybrid medical, medical animation, science art, science visuals, scientific animation

We are excited to release our new demo reel!

A collection of some of our favorite and latest work, featuring segments from medical animation projects we have produced over the past couple of years.

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Tagged: demo reel, hybrid medical, medical animation, moa, pharma, promotional reel, science education, science visuals, scientific animation

Earlier this summer, we were selected to be developers for the Merge Cube. The video below shows some explorations with augmented reality and the cube.

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Tagged: AR, ARVRinEDU, augmented reality, biology, ed tech, extended reality, kids in AR, MERGE Cube, mixed reality, science education, science visuals, VR, XR

A few selected segments from an 8-minute animation produced specially for client’s trade show “4D Multisensory” installation.

The 3D interactive ride was featured at the ATS International Conference, the home of pulmonary, critical care and sleep professionals. Attendees experienced a stereoscopic, 3D monorail-style journey through two “branded” cities, learning more about two different patient therapies for COPD.

The XD Theater Experience is a self-contained, motion-simulated, stereoscopic 3D interactive ride often implemented for high-end, media-based trade show attractions.

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Tagged: 4D Multisensory, ATS International Conference, COPD, critical care, hybrid medical, interactive ride, mechanism of action, medical animation, pulmonary, science education, science visuals, scientific animation, sleep professionals, stereoscopic, stereoscopic 3D, trade show, tradeshow, XD Theater Experience

Some of our favorite work we have produced and explored in 360° VR.

View 360 here >> 

Frame from immersive 360° animation & illustration

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We were recently in Chicago to present a multi-device virtual and augmented reality showcase. The stations included the Vive, Oculus, Gear VR, Google Cardboard and the Hololens.

Contact us to schedule a demonstration.

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Virtual Reality experience we produced for the ASCO 2016 conference.

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Animation of glass lungs and the bronchial pathways inside.

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This 2-minute animation highlights product features for the first “smart” toothbrush, including new 3D
cleaning technology of the dynamic oscillating brush head design.

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At trade shows, you always want to present something that’s cool in order to get the attention of passersby. Whether it is real-time 3D using the Oculus rift, stereoscopid 3D or Leap Motion, Hybrid can develop the technology for your product.

Contact us to discuss custom experience >>

Hybrid is working daily on projects that involve some aspect of leap motion, real-time 3D, virtual reality experience and/or augmentation. As immersive content and the latest emerging technologies become an every-day reality, our goal is to continue leading the way with our dedication to excellence, our artistic approach, and experience.

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We’ve brought together some of our favorite device-related work, featuring segments from projects we have produced over the past couple of years.

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The client’s challenge: using one fluid, dynamic camera move, “zoom into the eye and through the body in a way that will be intentionally vague overall — yet still have a couple of recognizable stops along the way.”

Rendered specially for a giant 26′ x 5′ screen, the animation was featured in an immersive geodesic dome installation.

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This 4-minute animation showcases the versatile design and broad indications of the Megavac and details how it separates
itself from the competition with the ability to be used for multiple applications.

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Hybrid is on location for a project that will combine live action footage with CGI animation. This live-action shoot will be entirely on green-screen allowing us the ability to digitally reproduce the environment the actors are in. The environment can be anything from a sunny park, the surface of the moon, or in a micro environment.

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Illustrations and MOA animation created for medical food that addresses diminished cerebral glucose metabolism (DCGM),
a critical aspect of  Alzheimer’s disease that leaves the brain thirsty for energy.

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We’re excited to bring a unique new look for the front end of our website with looping movies created especially for the homepage.

Cycle through the four perfect loops by using the nodes in the upper right corner.

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A view of a transcytosis underway.

In this depiction, we’ve developed our own hand-drawn cel-shading technique…

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Title sequence – “Ebola Exposed” aired November 22 and created for Discovery Channel UK.

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Hybrid collaborated with VML (and client) to produce The Science of G, a new Gatorade product line.

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One of six cancer cell illustrations for large-scale trade show displays.

Also an entry into the Medical Illustrator’s Sourcebook.

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This 3D interactive scene explains the puzzle of the HIV virus, its life cycle, and
how it reproduces itself in the host.

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A visual study/exploration of the human heart.

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Close-up illustration of a head louse. The strands of hair help understand how large head lice really are.

View the short animation here >>

Part of a large series of illustrations and animations created for a client. We’ve taken a couple of pieces from that project and created this art for the 2011 Medical Illustrator’s Sourcebook page and other promotional purposes.

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An animated reveal of human anatomy.

We wanted to show the complexity and beauty of the human body
by blending between various passes and render styles.

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This is a sequence from a 3-minute animation that examines a unique formulation for building an effective therapy using the latest in nanotechnology, including monomers that organize into a controlled, self-assembling nanotube.

We worked very closely with our clients to deliver a detailed, accurate visualization of key attributes such as nanotube morphology, organization of dimers, and overall formation of the lanreotide nanotube.

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Collaborating with Vertex Pharmaceuticals, we came up with a way
to combine specific 3D renderings of chemical structures into photographs
depicting “everyday life” scenarios.

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Animation produced for inclusion into the
Women’s Health area on the Mayo Clinic website.

Part of a series of animations where we have collaborated
with the Mayo Clinic Staff to help achieve a more high-end look to their animations.

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This 2-minute animation examines the unique formulation
of Biotrue™, its ability to match the pH of healthy tears, and the
benefits of keeping tear proteins active.

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Frustrated by the limitations of a traditional product video shoot, our client
called on us to create a functioning photoreal 3D model of the Biocor tissue valve.

This allowed for far more dynamic camera moves and the ability to focus
more clearly on unique product features, such as the flexible stent,
composite construction, and unique shield design.

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With breakthroughs in science animation, Hybrid has helped people envision the
unobservable and the difficult-to-grasp for nearly ten years. With their latest
innovation, it’s you who reveals the beauty in science.

The Hybrid Interactive Heart animation offers viewers a hands-on, completely unique
experience in science visualization and conceptualization.

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