Segment from a 4-minute animation that explores the pathophysiology of sickle cell disease and the progressive, tissue-damaging effects of chronic hemolysis and anemia.

Our assignment: visually depict several key critical aspects of the SCD story, such as hemoglobin S (HbS) polymerization, red blood cell sickling and tethering, vaso-occlusion, and chronic hemolysis.

Sickled red blood cells promote inflammation, obstruct the vasculature, injure the endothelium, and may lead to ischemic damage in vital organs.

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Tagged: anemia, biology, biomedical communications, biotech, blood flow, HbS polymer formation, HbS polymerization, hemoglobin S, hemolysis, hybrid medical, intravascular hemolysis, medical animation, medical marketing, pharma, SCD damage, scientific animation, sickle cell, sickle cell anemia, sickle cell awareness, sickle cell disease, sickle cell warrior, vascular, vaso-occlusion, visual science

Patient education animations created for WebMD that explore common medications for type 2 diabetes.

Because each treatment works in a unique way, our task was to bring three medications to life, creating an easy-to-understand mechanism of action story for each science story.

The three medications highlighted on the WebMD website: Metformin, Dipeptidyl Peptidase-4 (DPP-4), and SGLT2 Inhibitors. 

These are selected segments from the larger productions.

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Tagged: biology class, diabetes, diabetes 2, diabetes awareness, diabetes community, diabetes life, diabetes prevention, dpp4 inhibitor, hybrid medical, medical animation, medical visualisation, metformin, patient education, science art, science visuals, scientific animation, sglt2 inhibitor, type 2 diabetes, visual effects