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Stable fibrin clot

Client:
Novo Nordisk US/Harrison and Star

Title:
Stable fibrin clot and the innovation of NovoSeven®

Description:

Large-scale illustration created for Novo Nordisk Pharmaceuticals as part of an in-depth focus on the innovation of NovoSeven® and the NovoSeven® Mechanism of Action.

The challenge here:
Using one main visual, portray the 3 overlapping phases involved in the cell-based model of hemostasis and the formation of a stable fibrin clot.

The scene setting and characters involved in the illustration were developed in such a way that would allow for their easy integration into a 5 ½ minute MOA animation centered on the evolving model of hemostasis and the NovoSeven® mechanism of action.

A sequence from the MOA animation can be viewed from the link below.

Related Projects:
  • Achieving hemostasis

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