Hybrid was selected by Dendreon Corporation and their agency Euro RSCG Life Central to take selected key characters created for the 2-minute Dendreon MOA animation and prepare them for use in a large print campaign that included large-scale booth display panels, sales brochures, etc.
The Dendreon animation booth was present at the ASCO conference and the sponsoring company distributed the sales brochures and CDs to healthcare professionals.
Here are a few examples from the print campaign.
