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Vertex flowers

Client:
Vertex Pharmaceuticals, Inc.

Title:
Vertex print campaign

Description:

We collaborated with Vertex Pharmaceuticals to come up with a way to combine specific 3D renderings of chemical structures into photographs depicting “everyday life” scenarios.

The challenge for this photo was to make believable flower structures from a single specific molecular model. We solved that by imitating nature and laying out the molecule in certain patterns. This way, we were able to achieve a flower-like shape, but still maintain a view of the single structures.

These images are being used in a print campaign and also appear on the
Vertex website.

Another image from the campaign is below, under related projects.

Related Projects:
  • Vertex potter

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