Hybrid Medical Animation

A virtual view of psoriasis

Client:

undisclosed/confidential

Title:

A 360-View of Psoriasis: Are You Treating to the Standards?

Description:

The hybrid team was asked to create a unique virtual reality experience for the SDEF 20th Annual Las Vegas Dermatology Seminar. In addition, the experience would need to be simultaneously synched/viewed by over 300 participants — at the same time.

Our client entrusted us to visualize and create the events of their science story from a basic outline.

With that core concept approved, we collaborated with their experts through the entire process to produce a very unique virtual experience that gave participants an increased understanding regarding the pathophysiology of psoriasis, its relationship to comorbid disease, and treatment targets.

This footage is a recording of one user’s virtual experience from inside the VR headset; the audio is from the presentation/show.

For the presentation, the keynote speaker provided a brief introduction to the VR headsets and then initiated the experience from inside her headset. The virtual experience was completely synchronized across all the headsets, for all participants. This allowed for a shared, cohesive participation — yet, each user’s perspective was unique to their own virtual viewpoint inside the headset.