A few excerpts from a 90-second mechanism-of-action experience produced in virtual reality.
A couple of key objectives: 1) Utilize VR to tell our client’s vital intracellular MOA story in a compelling way, and 2) incorporate client’s “moonscape” concept from a pre-existing print campaign — transitioning from outer space to intracellular space.
We also collaborated on the booth and chair designs to ensure an optimal experience. Attendees were able to walk in/around the booth area and view the experience from multiple vantage points. A moonscape print at the base tied in with the existing campaign imagery.
