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Treatment for RA

Client:
Abbott Laboratories/HS & Star

Title:
Treatment for Rheumatoid Arthritis

Description:

Hybrid was selected by Abbott Laboratories and their agency Harrison & Star to create artwork for part of an in-depth focus on the innovation of HUMIRA<sup>®</sup> (the first fully human monoclonal antibody approved for rheumatoid arthritis) and its advancements being made in the dermatology community.

The challenge here:

Using one main key visual, portray two key potential treatments for HUMIRA® indications – early RA, and psoriatic arthritis – and feature the monoclonal antibody in the artwork.

Hybrid developed the last MOA animation (appx. 4 minutes) and has been selected

to produce and develop the new,

updated MOA.

Related Projects:
  • Treatment for Crohn’s
  • Photomosaic booth graphics
  • TNF inhibitors

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